Match Group’s Chispa Launches Latina Equivalent PayDay Campaign

Worrying figures exhibit that the wage hole is serious, and it disproportionately influences Latina girls in the United States. Chispa, the Match Team dating application for Latine singles, is launching a marketing campaign to raise recognition and share money help.

A Forbes report from before this yr identified that Latina girls are however earning just 54 cents for each individual dollar their white male counterparts helps make. Ahead of Latina Equivalent Pay back Working day on October 5, Chispa is launching a marketing campaign around this concern.

During the to start with week of October, Chispa’s social platforms will invite Latina girls to share tales of their working experience with the pay gap. 10 selected females will acquire a $500 hard cash prize, “turning electronic activism into tangible support”, the system introduced.

Also, Chispa users in this interval are invited to proudly exhibit the  “Jefa” (bosslady) sticker on their profiles as a image of solidarity with Latina females. 

End users who get section in this empowering visible assertion will receive a complimentary profile strengthen, amplifying visibility of their profile.

“The wage gap isn’t just a quantity it’s about dreams deferred and opportunities skipped. Latinas recognize this struggle intimately, and it is time we act. With each other, we can bridge the wage hole, break down limitations, and build a foreseeable future in which all Latinas receive the fork out, recognition, and empowerment they deserve”, the system shared.

Chispa is actively engaged with advocacy and empowerment initiatives for its Latine demographic. Earlier this calendar year it produced an advocacy council, supported Satisfaction Thirty day period, and helped end users accessibility wellness means.

GDI’s Senior Reporter Sean Nolan sat down with Julia Estacolchic, Head of Marketing & Brand name at Chispa, to examine the platform’s advocacy efforts in an episode of The GDI Podcast.

You can obtain out far more about Chispa on its website in this article.