Inside The League’s ‘Goaldigger’ Marketing campaign

The League is a Match Team platform that appears to be to join substantial-achieving singles. The creatives behind its current ‘Goaldigger’ marketing campaign have shared new insights into how they are marketing to this ambitious demographic.

A new column from Very little Black Ebook explores this marketing campaign, which was created to get singles interested in forming a ‘power couple’ with a higher-attaining spouse. Imaginative agency Humanaut was provided the process of bringing the campaign to lifestyle. 

“The League has usually prided by itself on remaining a courting application for higher-achieving people. In this relaunch, we required to dial that up to 11,” reported Bethany Maxfield, inventive director at Humanaut.

“We understood that borrowing the cringy, familiar fairness of ‘gold digger’ and flipping it on its head would assistance ‘Goaldigger’ plant roots in people’s brains.”

The examination highlights that the campaign is exclusive in its message: that compatibility is about discovering a person with suitable life objectives, not just the appropriate height or hair color. This message suits nicely with The League’s new feature: GoalMate.

Humanaut performed a crucial function in the origins and enhancement of the GoalMate element, Very little Black Ebook stories. The inventive company helped craft the 100-furthermore exceptional ambitions that buyers can decide on to deliver them one step nearer to discovering their formidable associate.

“With our first national manufacturer marketing campaign, we were being dedicated to objective all the way!” said Amanda Bradford, CEO and founder of The League. 

“Breakup summer time is more than, and singles are prepared to start connecting on things that subject — aims, ambition, and generate. Our new marketing campaign encourages singles’ to embrace their significant objective strength and use The League to discover ambitious, purpose-getters like themselves”, Bradford ongoing.

The new ‘Be a Goaldigger’ marketing campaign will see adverts placed at three New York subway stations, a significant billboard in the Monetary District, and placements across Los Angeles Global Airport.

Pictures courtesy of Tiny Black Guide.