GDI London 2023 Roundup: Creating it Take place with happn

To spotlight the insights shared at our the latest convention in London, World Relationship Insights is very pleased to share a roundup of some of the event’s presentations.

In this article, we summarise the presentation of Karima Ben Abdelmalek, President and CEO of happn.

Kicking off the GDI conference in London, Karima Ben Abdelmalek, President and CEO of happn, defined why one particular of the most well-regarded and perfectly-applied dating apps experienced picked out to bear a major model refresh. 

happn has been in the market place due to the fact 2014 and Abdelmalek described that its hundreds of thousands of consumers are pretty diverse now to the types it first begun with. Refreshing their brand name gave them a opportunity to fortify their brand tale and values inside happn and deliver a new technology of users on board.

happn’s new brand focuses on ‘finding your crush’ in the places you like to go – reinforcing the exclusive place-centered facet of Happn’s application and its main benefit of fostering trustworthy relationships.

“When a single of your friends introduces you to their new partner, your initially dilemma to them is generally ‘where did you two meet’ and which is the issue that underpins our app,” she defined. 

“happn is about discovering people who like the very same ordeals and destinations that you like,” she said. “The probability is ‘your paths have currently crossed’ and so our new brand seems to be to mirror those people paths and demonstrate how we help you intersect like-minded men and women and uncover your crush.”

Abdelmalek described that happn was not just about me and you, it was also about the spot and a sequence of slick videos and a refresh of the app by itself have been all supporting to produce that message.  When it arrives to discovering your fantastic match, happn is looking to make it happen.